With thousands of followers and unprecedented engagement, influencers are now a new channel where brands can connect to consumers directly, more organically and at scale through co-created content.
On 12th July, MSLGROUP will show you how to plan an influencer campaign and get the most out of the influencers you choose to partner with. This event features special guest Instagrammer, @mrwhisper who will shed light on how best to work with influencers as well as giving an insight into his experience of working on co-created content with brands.
At this training event you will discover:
- What influencer marketing is and why it is important
- How to sell an influencer marketing approach to internal stakeholders or clients
- Who is an influencer, and how to choose one that is right for your brand
- How to identify influencers
- How to plan an influencer marketing campaign
- Practical tips on how to manage influencers
- Best practice examples of influencer marketing from both consumer and corporate brands in a range of industries.
Your MSLGROUP speakers will guide you through the minefield of influencer marketing enabling you to you help sell an influencer marketing strategy to your internal stakeholders or clients.
@mrwhisper is a visual storyteller who specialises in sleek and cool street photography. His work has been featured in newspapers, magazines and exhibitions worldwide. He is considered one of the “Top 10 London Instagramers to follow” by leading national international media outlets. As a former agency professional @mrwhisper understands both sides of the influencer marketing relationship. His clients include: Audi, Disney, Hypebeast, Vodafone, Shell, Lacoste, Samsung, Absolut vodka, Adidas, Design Museum, Netflix.
James Warren, Head of Digital UK & EMEA, blends strategic consultancy, creative thinking and digital nous to help clients solve their communications needs. As Head of Digital, James has overall responsibility for the delivery of truly integrated content-led digital solutions.
Kinda Jackson, Head of Consumer Digital Communications a content and digital specialist with over 17 years’ of experience. Using a mix of pure play digital, marketing and PR experience, Kinda is able to adopt a 360 approach to influencer strategies, content strategies and communications.
Tuesday 12th July
6th Floor, 82 Baker Street, W1U 6AE
Breakfast & registration from 08:30
Start: 8:50am End: 10:30 am
Register your interest by emailing Claire Hutchings or signing up via Eventbrite.