Canon - A new vision for collaborative working

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How does one of the world’s most established brands create a new internal vision that’s driven by external trends and competitive growth?

With the world becoming ever more connected, Canon EMEA found that there was a need to create a visionary new way of working – with more agility, real-time responsiveness and innovation – to redefine how employees work and interact across digital and physical worlds to create even more business opportunities.

It was all about creating a new, visionary way of working collaboratively, with a ground-breaking social intranet at the heart of it all.

Named ‘Miru’ – the Japanese word for ‘to see’ – the new mindset and culture at Canon EMEA encouraged all 17,000 staff to work in new ways.

Digital and social tools were crucial in creating this new vision of collaboration – to help employees ‘Connect. Share. Create.’ Applications such as Yammer, Skype and OneDrive were essential in breaking down communication barriers, and a smart intranet was created to accommodate employees’ desires for a more collaborative and flexible way of working.

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The results speak for themselves. The formal launch of the Miru digital workspace across Canon EMEA in June 2015 was followed by impressive results, which are tracked on a dedicated KPI dashboard.

In just two months, Miru has produced overwhelmingly positive feedback, enjoying an average of over 90% positive feedback from leaders, mentors and HR directors across the board.

Friendships, collaboration and business successes are developing at lightning speed, with two-thirds of the 17,000 employees active on Yammer and 24 examples of direct business successes resulting from the use of Miru – all in just two months.

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The future is wide open. Miru’s early success is an indicator of how important collaboration and communication is to a company’s internal structure and its overall performance. As Canon EMEA President & CEO Rokus van Iperen said: “I am sure using the new social collaboration tools will dramatically improve communication between us… remember, a good idea is only one that is shared!”

Results

In just two months, Miru is producing outstanding results, which we are tracking in our dedicated KPI dashboard:

  • Winner in the Employee Engagement category at the PRCA Awards 2015
  • Winner of Best Intranet at the 2015 Digital Impact Awards
  • 96% positive feedback from Top 40 leaders
  • 92% positive feedback from Miru Mentors
  • 87% positive feedback from HR directors
  • 10,000 (out of a possible 17,000) employees active on Yammer (67% uptake vs. industry standard of 16%)
  • 24 examples of direct business successes, thanks to Miru

Contact Victoria Sugg to find out more about our work with Canon or see how MSLGROUP can help your organisation.