We worked with The Coca-Cola Company team to develop a proposition that would act as both internal inspiration and external filter – leading the right candidates towards this misunderstood business, and causing others to pause before applying.
Rallying behind the proposition “What’s your secret formula?” came a global multi-language recruitment site, on-boarding programme and recruitment advertising guidelines.
The employer brand has been rolled out internally across all HR communications, from benefits to performance management.
“MSLGROUP generated not only an engaging, relevant and inspiring creative approach, but just as importantly a robust and carefully considered strategy that sits behind it.” Stephen Mulvenna, Talent and Development Consultant, The Coca-Cola Company.
82 Baker Street
London, W1U 6AE
+44 (0)20 3219 8700
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Claire Hutchings on +44 (0)20 3 219 8700
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