NATS - Digital transformation to build a brand

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How can you use digital innovation to build the reputation of a previously unknown air traffic control services provider in an increasingly competitive market?

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We have worked with NATS  to completely overhaul its digital strategy. Centred around the new brand proposition, “Performance through innovation” projects have ranged from the new website, to online infographics to better understand the business, to apps and supporting them in promoting their BBC TV series ‘Airport Live’.

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Results

  • The NATS blog received an average of 8,000 visitors and 20,000 page views per month.
  • The most shared and viewed videoreached over 2 million views
  • Positive sentiment increased from 4% to 27%
  • The airport live campaign delivered over 172,000 page views over the 4 days – 72% of usual monthly traffic
  • The website had 32,320 unique visitors throughout the Airport Live campaign
  • @natspressoffice sent 300 tweets reaching 2 million people during the Airport Live campaign
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