We created the Breakfast IQ Campaign to take Nestlé in a bold new direction. Working with a leading dietician and psychological expert we created a mathematical equation that compares the relative nutritional values of a variety of breakfast options to showcase the health benefits of a bowl of cereal.
We took this message to the masses via celebrity pop-up breakfast cafes in London and Manchester to generate coverage in key titles.
- The campaign achieved a PR value of £2,514,212
- It received an ROI of 10:1
- The pop-up was visited by over 15,000 people