Nestlé Cereals - Using experiential to feed media coverage

  • Our Work
  • Consumer
Related reads

How do you encourage mums to rethink their choice of family breakfast and fight competition from tasty out-of-home options?

In Article Nestle 1

We created the Breakfast IQ Campaign to take Nestlé in a bold new direction. Working with a leading dietician and psychological expert we created a mathematical equation that compares the relative nutritional values of a variety of breakfast options to showcase the health benefits of a bowl of cereal.

We took this message to the masses via celebrity pop-up breakfast cafes in London and Manchester to generate coverage in key titles.

In Article Nestle 2

Results

  • The campaign achieved a PR value of £2,514,212
  • It received an ROI of 10:1
  • The pop-up was visited by over 15,000 people
In Article Nestle 3

 

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