We're a progressive and connected comms agency
We connect the modern impact drivers of PR, Sustainability, Employee Experience and Influence to help businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.
Explore our services
- Reputation
- Brand
- Creativity
- Employee
- Social
- Influencer
- Sustainability
- Reputation management
- Crisis communication
- Strategy and advisory
- Executive profiling
- Communications and campaigns
- Media training
- Risk management
- Governance and reporting
- Sustainability strategy definition and development
- Brand creation and building
- International brand management
- Competitor mapping
- Product launches
- Leadership communication support, including social profile and speech writing
- Influencer engagement
- Roadshows for local markets
- Creative and content strategy
- Storytelling and narrative development
- Visual identity
- Workshops: creative briefing, identity, story-mining
- Launch ideas
- Campaigns
- Full asset creation across all channels and platforms
- Video and photography shoots
- Employer brand development
- Employer Value Propositions
- Vision and values development
- Employee engagement
- Change communications strategy & roll-out
- Recruitment strategy & comms
- Workshop and leadership team facilitation
- Pulse surveys & engagement surveys
- Community management
- Social strategy
- Content creation
- Social media toolkits
- Content publishing
- Social research and analysis
- Social listening
- Influencer identification
- Influencer marketing strategy
- Campaign management
- Talent management and contracts
- Influencer marketing playbook
- Strategy definition and development
- Goals targets setting and roadmap development
- Stakeholder engagement
- Insights & analysis: issues, stakeholders, competitors and customers
- Materiality
Our brilliant clients
Awards
Winner - EMEA SABRE Best Fashion & Beauty Campaign of 2025, and ranked 4th Best In Show
PUMA - Stitch + Spice
Giving garment workers the mic, removing scripts, and building a format rooted in emotional truth.
PUMA - Stitch + Spice
Giving garment workers the mic, removing scripts, and building a format rooted in emotional truth.
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In2 SABRE | DE&I Initiative - Winner
2025 -
PRWeek People & Places | Diversity & Inclusion - Finalist
2025 -
PRWeek UK | Large Consultancy of the Year - Highly Commended
2024 -
PRWeek UK | Best Places to Work - Finalist
2023 -
PRWeek UK | Large Consultancy of the Year - Finalist
2023 -
PRWeek UK | Best PR Event: PUMA, Conference of the People - Finalist
2023 -
PRWeek UK | Best Use of Content: Panasonic, Technicolour Sound - Finalist
2023 -
RAD Awards | Offline Communications: The AXA Hello - Winner
2023 -
SABRE EMEA | Crisis Management: Subway, 100% Tuna - Winner
2022
We're part of Publicis Groupe
Publicis Groupe is the third largest comms group in the world. And being part of this Groupe means that all MSL UK clients have access to award-winning services from across the company. What unites all Groupe agencies? A common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on clients.
