AkzoNobel - Launching the colour of the year

AkzoNobel - Launching the colour of the year

AkzoNobel wanted to excite and empower consumers in their home decorating decisions, while also establishing themselves as the colour experts and go-to-brand in home painting.

MSL was tasked with positioning Heart Wood (AkzoNobel’s ColourFutures 2018 Colour of the Year) as the perfect medium to reflect the mood of the moment, and bring warmth and comfort to homes around the world.

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MSL was tasked with positioning Heart Wood (AkzoNobel’s ColourFutures 2018 Colour of the Year) as the perfect medium to reflect the mood of the moment, and bring warmth and comfort to homes around the world.

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A strategic PR toolkit containing traditional and social media activations to engage influencers and stakeholders was deployed to more than 80 markets globally. Soon after the launch, a first of its kind media partnership between AkzoNobel and Elle Decoration was negotiated with stunning shots of the palette appearing in international editions of the magazine from the UK to Vietnam. The final chapter in the AkzoNobel Your Colour Futures 2018 story is currently being developed for launch in Q1.  

My extended ColourFutures team and I appreciate your creativity, resourcefulness, patience and dedication in order to ensure the successful delivery of this very complex and important campaign.” - AkzoNobel, Client lead.

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