Event: Harnessing the Power of Influencer Marketing 2.0

Event: Harnessing the Power of Influencer Marketing 2.0

Influencer marketing is well and truly on the communication map, and is set to stay. Brands need to know how to harness the power of social media influencers in an authentic way to be able to capitalise on this now well established channel. Sign up to our event to learn more.

When: Thursday 26th April | 8:30am - 10:45am

Where: Covent Garden Hotel, 10 Monmouth Street, WC2H 9HB

influencer marketing eventbrite 2

Join MSL and their incredible line-up of speakers, including Blogger and Instagram star, Mother Pukka for a morning training session where you will learn:

  • About the current influencer marketing landscape and how your brand can own it in your sector
  • How to use science to select a spot-on influencer for your brand campaign and when its time to step away from a relationship
  • What reach really means, how to decode the numbers and the reality of working with micro vs mega influencers
  • How to engage with influencers and co-create thumb stopping branded content
  • What it’s going to cost! Understand the need to pay to play in order to get eyes on and engagement with your content

#MSLInfluencer

 

Agenda

The influencer marketing landscape 2.0

Kinda Jackson, Head of Digital, MSL

Kinda will introduce influencer marketing 2.0 and help you understand how to select the right influencer persona for your brand, introducing MSL's scoring methodology that allows brands to benchmark influencers against their campaign goals.

How brands can engage with influencers and co-create content

Anna Whitehouse aka Mother Pukka, Blogger

Anna will share examples of the good, the bad and the ugly approaches to influencer marketing from brands she has worked with over the years. Learn how to form mutually beneficial partnerships with influencers to co-create incredible content that cuts through to their engaged audiences.

How to amplify branded content on influencer channels, as well as your own

Chris Davis, Head of Brand Partnerships, Gleam Futures

At the heart of the influencer marketing industry, Chris will offer unique insights into how to get the most out of branded partnerships and will introduce a new tool available in this field.

Panel Discussion and Q&A: What does the future of influencer marketing hold for brands?

Your chance to ask the panel everything you’ve ever wanted to know about influencer marketing.

  • Kinda Jackson
  • Anna Whitehouse
  • Chris Davis
  • Moderator: James Warren, Strategic Development Director, MSL

 

Contributors

Portraits_Circular_Jane_Van_Wyngaarden.jpg

Jane van Wyngaarden

Marketing and New Business Coordinator

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