MSL takes home GOLD for Rentokil Initial annual report

MSL takes home GOLD for Rentokil Initial annual report

Congratulations to our corporate team for winning Best Printed Report GOLD at the Corporate Financial Awards last night, on behalf of client Rentokil Initial!

The team’s brief was to articulate Rentokil Initial’s refreshed business strategy and vision for growth.  They came up with a simple overarching theme that wrapped up the overall communication: ‘The journey continues.’  Among a number of features, the winning solution illustrated Rentokil Initial’s story through a road map of activity, with relevant evidence to support the ambition. 

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The use of the road map motif over double-page spreads in the early stages was particularly clever in providing an overview of their corporate strategy and recent history.

Quote from the judges.

We’re delighted and thrilled to bring home GOLD, testament to a great long-term collaboration with the Rentokil Initial team.  Last night’s award is another win for both organisations, following the ‘best in show’ at last year’s IR Awards.

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Contributors

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Jane van Wyngaarden

Marketing and New Business Coordinator

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