Renault #BehindCarDoors campaign is shortlisted for two awards

Renault #BehindCarDoors campaign is shortlisted for two awards

What a week! We’ve just discovered that our #BehindCarDoors campaign for Renault has been shortlisted for two awards.

The year-long influencer campaign repositioning the Renault Scenic as the ultimate family car has been shortlisted for Best Automotive campaign at The International Content Marketing Awards. The awards are held annually by the CMA with an awards ceremony in London on 27th November that aims to “showcase talent, expertise, inspiration and insight for brand marketers the world over.”

The #BehindCarDoors campaign is also nominated for Best Social Influencer Campaign at The UK Social Media Communication Awards. Now in their ninth year the UK Social Media Communication Awards recognise brands that are using online platforms in innovative ways. The winners will be announced on 14th November.

A bit about #BehindCarDoors

Starting with the insight that cars have replaced the kitchen table as the place where most families chat, we worked with Renault and super-influencers Mother Pukka and Father of Daughters to create an ‘always-on’ content programme that shared those intimate, often hilarious, family conversations that take place behind car doors. The campaign delivered some stellar results which you can read more about in our case study. Or you could just watch this:

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We’re really proud of our work for Renault (as you can probably tell) but we’re even more proud of the team behind it. Well done and thank you!

Contributors

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Claire Hutchings

Head of Marketing

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