Event: Is technology removing the ‘care’ from ‘healthcare’

Event: Is technology removing the ‘care’ from ‘healthcare’

MSL are hosting a roundtable event for senior healthcare marketers to discuss how the rise in digital technology is affecting patient engagement.

In the ever-evolving healthcare arena it’s crucial to discuss what steps marketers can take to communicate better to their audiences. In a response to industry changes MSL’s exclusive Healthcare roundtable event, ‘Is technology removing the care from healthcare’ will focus on the important issues raised in the recent Topol Review.

Dr Mary Black, previously Head of Digital Strategy and Senior Advisor in Digital and Data Science with Public Health England, will facilitate the event to provide a forum for pharmaceutical communicators to:

  • Exchange views on the future digital transformation of health and pharma industry
  • Discuss key technologies such as artificial intelligence and their potential to influence new healthcare products, provide faster diagnosis, better treatments and improve patient outcomes
  • Reflect on the recommendations laid out in The Topol Review and how they can be implemented more widely
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About the Topol Review

The Topol Review, led by digital medicine researcher Dr Eric Topol and commission by the Secretary of State for Health and Social Care, explores how to prepare the healthcare workforce, to deliver the digital future. It makes recommendations that will enable NHS staff to make the most of innovative technologies such as genomics, digital medicine, artificial intelligence and robotics to improve services and ensure a sustainable NHS.

The Review proposes three principles to support the deployment of digital technologies throughout the NHS – which we will discuss at the roundtable:

  1. Patients as partners: Patients should be informed about health technologies, with a particular focus on vulnerable/marginalised groups to ensure equitable access.
  2. Evidence and expertise: The healthcare workforce needs expertise and guidance to evaluate new technologies, using processes grounded in real-world evidence.
  3. The gift of time: wherever possible the adoption of new technologies should enable staff to gain more time to care, promoting deeper interaction with patients.

Communicators in healthcare all have a part to play in delivering a sustainable, digital future for the industry. At the roundtable we will discuss what the future looks like and how we can all make an impact. 

If you are a senior healthcare marketer interesting in joining the discussion, please contact Jane van Wyngaarden

Contributors

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Jane van Wyngaarden

Marketing and New Business Coordinator

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