MSL shortlisted for four awards in February

MSL shortlisted for four awards in February

Work from across MSL UK is recognised in a number of awards this month. Both our consumer and employee teams are celebrating their nominations at the Influencer Marketing Awards, The Frim Awards and The Target Job Awards.

From our employee practice, our client Lloyds Banking Group has been shortlisted for Best Careers Website at The Firm Awards 2019 and in the category for Best Graduate Website at The Target Job Awards. Both these awards are important in the recruitment marketing awards calendar which kicked off with the RADs last month where MSL and client EY came away with three gongs.

A bit about the campaign

Lloyds Banking Group – Careers website

Last year, we helped Lloyds improve their careers website to better serve users and support their talent attraction strategy. With a thorough planning phase, primary research with more than 500 students, UX testing and web analytics, we prioritised three main objectives to:

  • Create a visually engaging platform
  • Simplify the user journey to application
  • Provide a hub of helpful careers content

We created relatable content, provided students with an interactive experience, and demonstrable diversity and inclusivity.

The Target Awards ceremony will be held on the 4th April and the Firm Awards ceremony will be on 21st March. Good luck to our client Lloyds Banking Group!

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Meanwhile our influencer marketing campaign for Renault, #BehindCarDoors has been shortlisted in two categories at the Influencer Marketing Awards:

  • Best Family and Parenting Campaign 
  • Best Effective Collaboration or Partnership categories (hyperlink to shortlisting page when live).

The Influencer Marketing Awards mission is to highlight the very best influencer marketing campaigns created with the client at heart, providing clear objectives and KPI’s.

About our #BehindCarDoors campaign

Renault needed to shift the perception of the Renault Scenic to attract a family audience. Starting with the insight that cars have replaced the kitchen table as the place where families chat, we worked with Renault and parenting-influencers Mother Pukka and Father of Daughters to create an ‘always-on’ content programme that shared those intimate, often hilarious, family conversations that take place behind car doors. The campaign delivered some stellar results which you can read more about in our case study. Or you watch the short video below:

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Congratulations to our client Renault and all those that worked on the campaign. The prestigious award ceremony will take place on the 26th March in London.

We’re always proud of our people at MSL but receiving recognition from the wider industry is a lovely way to validate what we already know about our amazing talent and the work they create.

Contributors

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Jane van Wyngaarden

Marketing and New Business Coordinator

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