MSL wins P&O Ferries Account

MSL wins P&O Ferries Account

MSL has been selected by P&O Ferries to raise awareness of its major passenger routes via national and regional media relations campaigns.

Working directly with the market leader’s communications team we will help them raise share of voice. As part of our work, we will be bringing to life the on board experience, enticing consumers to ‘feel the freedom’ to explore their destination at their own leisure, as well as promoting the benefits of the destinations travellers have within sailing distance.

P&O ferry

P&O Ferries is a leading pan-European ferry and logistics company, sailing 27,000 times a year on eight major routes between Britain, France, Northern Ireland, the Republic of Ireland, Holland and Belgium. It operates more than 20 vessels, which carry 8.4 million passengers and 2.3 million freight units annually.

Simon Condon, Deputy MD Consumer at MSL said of the win, “We are incredibly excited to be working with such an iconic name in British travel. P&O has been a household name for over 180 years and we look forward to leveraging our travel and tourism expertise to help this British icon grow.”

Contributors

Portraits_Circular_Claire_Hutchings

Claire Hutchings

Head of Marketing

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