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INSIGHT

Man vs machine: time to re-balance business?

13 February 2018

In recent times the vast majority of western economies have shown anaemic productivity gains and limp GDP growth. This comes at a time when ...

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Adapting the Employee Experience to the Digital Age

12 February 2018

The fear of automation in the workplace dates back to before the Industrial Revolution. We are now entering a new wave of rapid technologica...

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12 tips for creative thinking in a disruptive world

09 January 2018

MSL Copywriter and Content Strategist, Alistair Bradley, shares his top tips for thinking more creatively in business, in a guest article fo...

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Is AI changing the future of healthcare?

30 November 2017

We live and communicate in an age where demands on our time are high and technology is part of our everyday lives, present in almost everyth...

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Millennials and mental health in the modern workplace

29 November 2017

Last month saw world mental health day and, as a millennial, it got me thinking about the how the modern work force can better support my ge...

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AkzoNobel - Launching the colour of the year

20 November 2017

AkzoNobel wanted to excite and empower consumers in their home decorating decisions, while also establishing themselves as the colour expert...

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The focus of global healthcare communication: Exploring marketing strategies

23 August 2017

Gone are the days of global marketing strategies primarily focusing on Western Europe’s ‘Big 5’ and North America, when a ‘one-size- fits-al...

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How to optimise your careers site with evergreen content

27 June 2017

Evergreen content might last a lifetime, but it still needs constant attention and this is why.

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5 reasons your business should hire an ex-professional sportsperson

21 June 2017

Can you imagine hiring someone to work for you having watched them on TV or from the terraces playing sport at the highest level?

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Employee Advocacy – the modern day BBQ sell?

19 April 2017

Employee Advocacy always reminds me of the recruitment marketing tissue session opener – the BBQ test: “If you were at a BBQ (or dinner part...