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INSIGHT

How to optimise your careers site with evergreen content

27 June 2017

Evergreen content might last a lifetime, but it still needs constant attention and this is why.

INSIGHT

5 reasons your business should hire an ex-professional sportsperson

21 June 2017

Can you imagine hiring someone to work for you having watched them on TV or from the terraces playing sport at the highest level?

INSIGHT

Employee Advocacy – the modern day BBQ sell?

19 April 2017

Employee Advocacy always reminds me of the recruitment marketing tissue session opener – the BBQ test: “If you were at a BBQ (or dinner part...

INSIGHT

SXSW 2017 - 3 Insights From The Interactive Track

13 April 2017

Navigating through the hundreds of speaker sessions, tech exhibits and VR experiences at SXSW is no easy feat. SXSW provides the platform to...

INSIGHT

MSL CEO Shares 11 Golden Rules To Achieving Profitability

27 March 2017

How can you increase your department’s, or your agency’s, profitability? It’s a question that all business owners battle with on a daily bas...

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When Did ‘Brave’ Become A Bad Word For Brands

23 March 2017

Inherently, there is hurt woven into the dictionary definition of brave - ‘ready to face and endure danger or pain’. But let us never forget...

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Starting out in Public Relations – the No. 82 experience

13 March 2017

Finishing University is a strange time in your life. You’re used to a routine of studying, knowing what coursework is due and which seminar ...

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Young Lions 2017

09 March 2017

Are you fierce enough for the Young Lion challenge? Eight from MSL entered the competition, with just 24 hours to answer a real life PR brie...

INSIGHT

Content and Copywriting in the Age of The Chatbots

27 February 2017

Chatbots are the talk of the town right now. But their success very much depends on their content and tone of voice. So will content and cop...

INSIGHT

Guest blog: Under the influence – how influencer marketing can put your brand at risk

22 February 2017

Influencer marketing has exploded. Brands want to tap into the social reach of individuals and the strong relationships they have with their...