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The Sustainable Shopper Experience – The challenge for retailers everywhere

18 January 2017

On January 18th I attended the ‘Sustainable Shopper Experience: Contradiction In Terms or a Huge Opportunity?’ event, co-hosted by Salterbax...

INSIGHT

How do funny-shaped vegetables and a good night’s sleep fit into 2017’s top food and drink trends?

16 January 2017

Trends, in every industry, can come from anywhere and keeping ahead of them is a constant battle. Identifying trends for the year ahead is a...

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Creative breaks in creative places

12 January 2017

Allow yourself to be distracted... just at the right times and in the right way!

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A How To Guide: Pitching to About Time Magazine

08 December 2016

MSLGROUP UK works with a collection of media companies relevant to our different audiences and so the consumer team attended a live intervie...

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Five key travel and tourism trends you need to know for 2017

24 November 2016

This month’s World Travel Market (WTM) revealed the mood from businesses and consumers is optimistic as the travel industry continues to gro...

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World Travel Market 2016 and Exploring the world of Post-Brexit Travel

17 November 2016

The world is a fast-changing place, and World Travel Market 2016 helps inspire and prepare the travel sector – from tourism boards to tour o...

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iPhone 7 turns technical limitation into a marketing masterstroke

10 November 2016

Was Apple removing the headphone jack on its latest iPhone a technical misstep or a genius marketing move?

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How to recruit socially: A morning with AB InBev and LinkedIn

08 November 2016

How do you drive an employer brand via social? And where do you start? Joined by guest speakers from professional social platform LinkedIn a...

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@NHS: creating an authentic brand voice on Twitter

27 October 2016

The NHS’s new Twitter account puts real voices and experiences at the heart of its brand.

INSIGHT

Why Brexit uncertainty could be bad for graduate business

05 October 2016

The shock decision to leave the European Union has meant a cloud of uncertainty over many aspects of the UK, and one of those is how this de...