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What is Influencer Marketing?

13 July 2016

And how can you use social media influencers as part of your brand communications strategy?


Who are Healthcare Communications Influencers?

01 July 2016

Influencer Marketing is currently out performing paid by 16 times when it comes to engagement. However in the Healthcare Communications worl...


7 things you need to know to get your content on Buzzfeed

13 June 2016

Discover Buzzfeed’s top tips for pitching a great story or piece of content, many of which are entirely transferable to other media channels...


What is gamification?

22 March 2016

Gamification is a marmite buzzword. Being an Experience Designer, it’s almost impossible to avoid its recurrence and when mentioned in strat...


How Snapchat is starting to outclass Twitter for moment marketing

12 February 2016

It’s been claimed that fundamental changes to Twitter could make the social media platform devoid, which begs the question – what does life ...


Interview with Avril Lee, MSLGROUP’s MD of Healthcare UK and EMEA

25 January 2016

Avril Lee joined MSLGROUP as MD, Healthcare UK and EMEA in November 2015. As she settles into her new role she explains how she got into hea...


MSLGROUP hires corporate communications rising star, Blair Metcalfe

27 November 2015

MSLGROUP in the UK is strengthening its corporate team with the appointment of Blair Metcalfe, a Director in its UK Corporate Practice.


How do you drive a shift in culture? Our top tips

22 July 2015

Whether you are looking to unite a business, spark behaviour change or engage employees, here are our secrets to driving a culture shift.


How to implement an Enterprise Social Network

07 July 2015

70% of organisational change projects fail. Fact. Why? Amongst a myriad of things, people simply underestimate how hard it is to change beha...


#LikeAGirl wins PR Cannes Lions Grand Prix

25 June 2015

MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions at the Cannes Lions International Festival of C...