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How can brands become more relevant and credible?

28 November 2017

MSL recently hosted the PRCA's Consumer Group event on brand relevancy and credibility in PR.

News

Celebrating the Fruit of Life

20 November 2017

The World Avocado Organisation (WAO) marks global launch with a first of its kind immersive Avocado Art Supper Club, supported by MSL and ev...

INSIGHT

AkzoNobel - Launching the colour of the year

20 November 2017

AkzoNobel wanted to excite and empower consumers in their home decorating decisions, while also establishing themselves as the colour expert...

News

Our team building trek

10 November 2017

You might have gotten an eerie feeling walking into the MSL office this Halloween. A distinct lack of animated chatter, a metaphorical tumbl...

INSIGHT

The focus of global healthcare communication: Exploring marketing strategies

23 August 2017

Gone are the days of global marketing strategies primarily focusing on Western Europe’s ‘Big 5’ and North America, when a ‘one-size- fits-al...

News

Local marketing in a globalised world

25 July 2017

The last 20 years has seen a significant shift in the focus of global healthcare communications.

INSIGHT

How to optimise your careers site with evergreen content

27 June 2017

Evergreen content might last a lifetime, but it still needs constant attention and this is why.

INSIGHT

5 reasons your business should hire an ex-professional sportsperson

21 June 2017

Can you imagine hiring someone to work for you having watched them on TV or from the terraces playing sport at the highest level?

INSIGHT

Employee Advocacy – the modern day BBQ sell?

19 April 2017

Employee Advocacy always reminds me of the recruitment marketing tissue session opener – the BBQ test: “If you were at a BBQ (or dinner part...

INSIGHT

SXSW 2017 - 3 Insights From The Interactive Track

13 April 2017

Navigating through the hundreds of speaker sessions, tech exhibits and VR experiences at SXSW is no easy feat. SXSW provides the platform to...