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INSIGHT

@NHS: creating an authentic brand voice on Twitter

27 October 2016

The NHS’s new Twitter account puts real voices and experiences at the heart of its brand.

INSIGHT

Why Brexit uncertainty could be bad for graduate business

05 October 2016

The shock decision to leave the European Union has meant a cloud of uncertainty over many aspects of the UK, and one of those is how this de...

INSIGHT

Digital touchpoints for recruitment marketing

17 August 2016

How can you amplify recruitment communications through employee advocacy platforms?

INSIGHT

What is Influencer Marketing?

13 July 2016

And how can you use social media influencers as part of your brand communications strategy?

INSIGHT

Who are Healthcare Communications Influencers?

01 July 2016

Influencer Marketing is currently out performing paid by 16 times when it comes to engagement. However in the Healthcare Communications worl...

INSIGHT

7 things you need to know to get your content on Buzzfeed

13 June 2016

Discover Buzzfeed’s top tips for pitching a great story or piece of content, many of which are entirely transferable to other media channels...

INSIGHT

What is gamification?

22 March 2016

Gamification is a marmite buzzword. Being an Experience Designer, it’s almost impossible to avoid its recurrence and when mentioned in strat...

INSIGHT

How Snapchat is starting to outclass Twitter for moment marketing

12 February 2016

It’s been claimed that fundamental changes to Twitter could make the social media platform devoid, which begs the question – what does life ...

INSIGHT

Interview with Avril Lee, MSLGROUP’s MD of Healthcare UK and EMEA

25 January 2016

Avril Lee joined MSLGROUP as MD, Healthcare UK and EMEA in November 2015. As she settles into her new role she explains how she got into hea...

INSIGHT

MSLGROUP hires corporate communications rising star, Blair Metcalfe

27 November 2015

MSLGROUP in the UK is strengthening its corporate team with the appointment of Blair Metcalfe, a Director in its UK Corporate Practice.