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INSIGHT

Content and Copywriting in the Age of The Chatbots

27 February 2017

Chatbots are the talk of the town right now. But their success very much depends on their content and tone of voice. So will content and cop...

INSIGHT

Guest blog: Under the influence – how influencer marketing can put your brand at risk

22 February 2017

Influencer marketing has exploded. Brands want to tap into the social reach of individuals and the strong relationships they have with their...

INSIGHT

Six predictions for the workplace in 2017

09 February 2017

We may not have a crystal ball, but we are very fortunate to work with some of the biggest brands in the world. As a result of our conversat...

INSIGHT

Virtual Technology and the Workplace

06 February 2017

2017 is the year to use VR to achieve your communication objectives. Virtual reality has the potential to be become the next big computing p...

EVENT

Building Brand Success From The Inside Out

31 January 2017

Why don’t employees get the same love as consumers in the eyes of brand builders? How do we use employees as the new frontier for creativity...

INSIGHT

The Sustainable Shopper Experience – The challenge for retailers everywhere

18 January 2017

On January 18th I attended the ‘Sustainable Shopper Experience: Contradiction In Terms or a Huge Opportunity?’ event, co-hosted by Salterbax...

INSIGHT

How do funny-shaped vegetables and a good night’s sleep fit into 2017’s top food and drink trends?

16 January 2017

Trends, in every industry, can come from anywhere and keeping ahead of them is a constant battle. Identifying trends for the year ahead is a...

INSIGHT

Creative breaks in creative places

12 January 2017

Allow yourself to be distracted... just at the right times and in the right way!

INSIGHT

A How To Guide: Pitching to About Time Magazine

08 December 2016

MSLGROUP UK works with a collection of media companies relevant to our different audiences and so the consumer team attended a live intervie...

News

THE BIRTH OF AN ICON

30 November 2016

Ever wondered how brands become iconic? The November debut of No. 82 – MSLGROUP’s elite offering for aspirational brands – proved to be more...