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INSIGHT

iPhone 7 turns technical limitation into a marketing masterstroke

10 November 2016

Was Apple removing the headphone jack on its latest iPhone a technical misstep or a genius marketing move?

EVENT

The luxury destination where brands become icons

09 November 2016

Join us for the launch of No. 82 – The Birth of an Icon: How Brands Become Legends. This inaugural event is an inspiring discussion around t...

INSIGHT

How to recruit socially: A morning with AB InBev and LinkedIn

08 November 2016

How do you drive an employer brand via social? And where do you start? Joined by guest speakers from professional social platform LinkedIn a...

INSIGHT

@NHS: creating an authentic brand voice on Twitter

27 October 2016

The NHS’s new Twitter account puts real voices and experiences at the heart of its brand.

INSIGHT

Why Brexit uncertainty could be bad for graduate business

05 October 2016

The shock decision to leave the European Union has meant a cloud of uncertainty over many aspects of the UK, and one of those is how this de...

INSIGHT

Digital touchpoints for recruitment marketing

17 August 2016

How can you amplify recruitment communications through employee advocacy platforms?

INSIGHT

What is Influencer Marketing?

13 July 2016

And how can you use social media influencers as part of your brand communications strategy?

INSIGHT

Who are Healthcare Communications Influencers?

01 July 2016

Influencer Marketing is currently out performing paid by 16 times when it comes to engagement. However in the Healthcare Communications worl...

INSIGHT

7 things you need to know to get your content on Buzzfeed

13 June 2016

Discover Buzzfeed’s top tips for pitching a great story or piece of content, many of which are entirely transferable to other media channels...

INSIGHT

What is gamification?

22 March 2016

Gamification is a marmite buzzword. Being an Experience Designer, it’s almost impossible to avoid its recurrence and when mentioned in strat...