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INSIGHT

7 things you need to know to get your content on Buzzfeed

13 June 2016

Discover Buzzfeed’s top tips for pitching a great story or piece of content, many of which are entirely transferable to other media channels...

INSIGHT

What is gamification?

22 March 2016

Gamification is a marmite buzzword. Being an Experience Designer, it’s almost impossible to avoid its recurrence and when mentioned in strat...

INSIGHT

How Snapchat is starting to outclass Twitter for moment marketing

12 February 2016

It’s been claimed that fundamental changes to Twitter could make the social media platform devoid, which begs the question – what does life ...

INSIGHT

Interview with Avril Lee, MSLGROUP’s MD of Healthcare UK and EMEA

25 January 2016

Avril Lee joined MSLGROUP as MD, Healthcare UK and EMEA in November 2015. As she settles into her new role she explains how she got into hea...

INSIGHT

MSLGROUP hires corporate communications rising star, Blair Metcalfe

27 November 2015

MSLGROUP in the UK is strengthening its corporate team with the appointment of Blair Metcalfe, a Director in its UK Corporate Practice.

INSIGHT

How do you drive a shift in culture? Our top tips

22 July 2015

Whether you are looking to unite a business, spark behaviour change or engage employees, here are our secrets to driving a culture shift.

INSIGHT

How to implement an Enterprise Social Network

07 July 2015

70% of organisational change projects fail. Fact. Why? Amongst a myriad of things, people simply underestimate how hard it is to change beha...

News

#LikeAGirl wins PR Cannes Lions Grand Prix

25 June 2015

MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions at the Cannes Lions International Festival of C...

INSIGHT

What’s the role of creativity in communications?

24 April 2015

How do you get attention in a fast-moving world? Al Baird, Creative Director, shares his ideas.

INSIGHT

Infographics are now more important than ever, but are we using them properly?

25 March 2015

Adam Holloway and Luke Thompson look at the role of ‘infographics’ and our collective understanding of how to use them in this new era of co...