BMW

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Inspiring people to be different at work

BMW Group

How can a leading brand like BMW unite three businesses and transform its culture to be more dynamic and innovative?

We worked with leaders and employees to define a new employer brand and culture, with innovation, collaboration and customers at its heart – which we captured in the statement ‘What Moves You’. We then delivered a behavioural change programme that involved employees in exciting, intriguing ways – including asking employees ‘What moves you?’ and capturing their answers on film.

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And because we knew that collaboration was key to true change, we introduced creative spaces for people to contribute ideas, as well as a collaborative Scalextric track-build and race rally, which brought diverse groups of personalities together in a fun way.

It all culminated in an exclusive employee film premiere, which was positively received by everyone involved. BMW also achieved record sales volumes and profitability after the change.

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80% Of people felt trusted to try out new ways of working
600 New business ideas generated
+15% Increase in employees feeling ‘I can be myself in the office’