Canon

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Re-inventing culture for a new reality

Canon

How does one of the world’s most established brands create an internal vision and culture to enable them to keep up with external trends?

Canon had a critical need to re-define how its people work in digital and physical worlds - with agility and innovation. A ground-breaking social intranet named ‘Miru’ — the Japanese word for ‘to see’ — was at the heart of this transformation. We developed Miru's brand, user experience, design and content.

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The new digital workplace included applications Yammer and Skype to break down communication barriers. We developed an ambitious cultural change programme with Miru at its heart. 

A 260-people-strong ambassador team called ‘Miru Mentors’ was formed and trained, and teaser videos were created with a suite of educational and inspirational materials. We developed a range of engagement and training activities: from online treasure hunts and competitions to live-chats, training modules and a comprehensive editorial plan showcasing success stories.

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96% positive feedback from Top 40 leaders
10,000 (out of 17,000) employees active on Yammer
92% Positive feedback from Miru Mentors
5 industry awards winning in its category at the Sabre, PR Week, IC Brilliance, PRCA and Cristal Awards
24 Examples of direct business Successes, thanks to Miru