Wileyfox
British smartphone manufacturer Wileyfox had a critical and consumer hit with its first handset: the Swift. Our challenge was to make the launch of Wileyfox's latest range reflect its disruptive brand message and create a distinctive space for the products in a crowded marketplace – and in the absence of above the line promotion.
To ensure the right PR results, MSL created an immersive launch event that brought the brand's individual and stylish personality to life.