World Avocado Organisation

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Celebrating the fruit of life

World Avocado Organisation

MSL has brokered and amplified first of its kind partnerships for the World Avocado Organisation with household names Zizzi and Hello Fresh in order to capitalise on the fruits popularity in the UK. Heroing the avocado and its many health benefits as part of Veganuary the Acrobaleno avocado-themed pizza was born.

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Launching across Zizi restaurants nationwide throughout January it caused a media storm with coverage across national, lifestyle and specialist food titles including the Evening Standard, The Guardian and Metro online.

The Hello Fresh partnership saw a truly unique and immersive Avocado Art Supper Club where the great and the good of the foodie world came together to celebrate the fruit of life!

“The Avocado Art Supper Club brought some of the most creative and cutting edge names in the foodie scene together to celebrate this diverse and exceptional fruit.” - Xavier Equihua, CEO, World Avocado Organisation

91 Pieces of coverage across both partnerships
674m Reach across both partnerships