The first 'Gen Z World Cup' changes the game
In an article for PRWeek, V Varilly, Executive Strategy Director, reflects on how football personalities and a new generation of fans are reshaping the tournament.
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The Odyssey: lessons for brands and storytelling
In an article for PRWeek, Nick Beaumont, Senior Content Strategist, explores what Homer's Odyssey teaches brands about storytelling, and why the strongest stories today invite audiences to take part.
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Hiring for GRIT Podcast
Following our latest research report, our new three-part podcast series brings together voices from MSL, Bridge of Hope and beyond to unpack what grit is, why it matters for business, and how to hire for it.
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PRWeek's Top 150 interview with Tom Malcolm
In his PRWeek Top 150 interview, Tom Malcolm, UK Group Managing Director, reflects on his second year leading MSL and argues why, in an era of AI and scale, big is beautiful.
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Hiring For GRIT
As talent shortages persist, our latest research report reveals why businesses are overlooking one of the UK’s most resilient talent pools — and what needs to change to unlock their potential.
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Revelling in the rivalry
In an article for Creative Moment, Michael Dowell, Executive Creative Director, explores the Nike vs. Adidas rivalry, and why the best creative work comes from competition.
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Employee engagement needs a reality check
In an article for PRWeek, James Cartwright, Associate Director for Employee Experience, explores how geopolitical uncertainty is reshaping employee engagement and why reassurance has become a critical leadership skill.
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Why your AI strategy is now part of your employer brand
As AI reshapes the workplace, Ben Read, Managing Partner for Employee Experience, examines why candidates are increasingly judging employers by their AI strategy.
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Is your AI transformation a rollout or a merger?
Embedding AI successfully means integrating human and agentic workforces, not just rolling out new tools. Take our AI Merger Diagnostic to discover where your organisation sits on the journey to true adoption.
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PRWeek's Creative Hits and Misses with Jérémy Fouilloux
Jérémy Fouilloux, senior creative at MSL, casts his critical eye over creative releases from the past seven days.
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'TORCH Studios' for Novartis wins at North America SABRE Awards
Delighted to see our 'TORCH Studios' campaign with Novartis win at the North America SABRE Awards 2026, in the Internal Communications & Employee Engagement category!
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PRWeek's Creative Hits and Misses with Michael Dowell
Michael Dowell, executive creative director at MSL UK, casts his critical eye over creative releases from the past seven days.
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Internal comms leaders are crucial to AI investment success
In an article for In.Comms, Ben Read, Managing Partner for Employee Experience, argues that AI adoption is a workforce transformation, with internal comms leaders central to its success.
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Comply or Explain: Why the FRC’s New Guidance Matters for Companies This Reporting Season
As reporting season begins, the FRC’s new guidance is reshaping how companies approach comply or explain — and raising the bar for clear, credible governance disclosures.
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Considering Reddit? Cautious exploration should be your r/strategy
Jo Bromilow, Director of Social & Influencer, features in PRWeek with an article on Reddit’s growing role in the social landscape and why brands need a cautious, community-first approach when exploring its potential.
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