Here's what's happening
It’s an ‘advertising problem, not a PR one’ – creatives on Cannes Lions controversies
Michael Crosbie, Creative Director, spoke to PRWeek about the recent controversy surrounding this year's Cannes Lions winners - where AI-generated content, faked social clips and questionable case films have raised serious questions....
Read MoreIntroducing our new Group Managing Director, Tom Malcolm
We’re so excited to welcome Tom Malcolm, who is stepping into the role of UK Group MD, overseeing both MSL and Salterbaxter.
Read MoreThe green economy is booming. Now it's time for employer brands to play their part.
Vicki Shadbolt explores why attracting and retaining green talent is now business-critical, and how employer brands can rise to the challenge.
Read MoreWhat’s it really like to take part in the UK’s Cannes Young Lions Competition?
The Thrill and Challenge of Cannes Young Lions: A Test of PR’s Next Generation
Read MoreMSL shortlisted at PRWeek Global Awards
Delighted to see two of our purpose-driven campaigns with PUMA - Stitch + Spice and FOREVER.BETTER - receive shortlists at the PRWeek Global Awards 2025.
Read MoreStitch + Spice shortlisted at the Brand Film Awards
Our 'Stitch + Spice' film, created in partnership with PUMA, has been shortlisted at PRWeek's Brand Film Awards 2025 in the Organisation Documentary category!
Read MoreMSL UK wins 'DE&I Initiative' at In2 SABRE Awards
Buzzing to announce that we have WON the DE&I Initiative award at the EMEA In2 SABRE Awards 2025.
Read MoreJo Grierson ranked #8 in PRWeek UK's Consumer Power Book 2025
MSL's Managing Director UK, Jo Grierson, ranks #8 in PRWeek UK's Consumer Power Book 2025.
Read MoreMSL shortlisted at the EMEA SABRE Awards 2025
MSL is shortlisted twice at the EMEA SABRE Awards 2025, with two campaigns for PUMA being recognised in the Fashion & Beauty category.
Read MoreTikTok hullabaloo points to seismic shift in consumer social media behaviour
In an article for PRWeek UK, Jo Bromilow and co-author Nick Beaumont explore the TikTok ban that never was.
Read MoreMSL wins Highly Commended at PRWeek
MSL wins highly commended in the Large Agency of the Year at PRWeek UK Awards 2024
Read MoreMSL Hires Social Led from Golin
Publicis-owned PR agency MSL has appointed Jo Bromilow as director to oversee its social and influencer marketing team in the UK.
Read MoreParis Olympics: Comms Stars and False Starts
Michael Dowell, executive creative director at MSL UK, casts his eye over the Paris Olympic Games’ most memorable moments so far.
Read MoreEctopic Pregnancy Awareness Day: When PR really is ER
We often joke that ‘it’s PR, not ER’. While awareness days can sometimes be dismissed as tenuous hooks for a press release, Ectopic Pregnancy Awareness Day shows PR really can save lives.
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