The green transition and its effect on the perception of high-emitting sectors
As public resistance to the energy transition grows, Charlie Saunders, Reporting Consultant, examines how high-emitting sectors can build credibility through transparent reporting.
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3x Shortlists at The Drum Awards!
Delighted to see our campaigns for PUMA and Huawei shortlisted at this year's Drum Awards across three categories.
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TORCH Studios wins at the Recruitment Marketing Awards!
Our 'TORCH Studios' campaign with Novartis US took home the Culture award at the Recruitment Marketing Awards.
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Should employee advocacy appear on the payslip?
In a new article for In.Comms, Ben Read, Managing Partner for Employee Experience, argues that as employee influence starts creating measurable business value, the way organisations recognise and reward that contribution needs to...
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When recruitment gets harder, employer brand matters more
A quarter of talent professionals we surveyed at IHR Live London 2026 named hard-to-fill roles as their biggest challenge. Sarah Deeks-Osburn, Director for Employee Experience, argues that the answer starts with employer brand.
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Hiring for GRIT Podcast
Following our latest research report, our new three-part podcast series brings together voices from MSL, Bridge of Hope and beyond to unpack what grit is, why it matters for business, and how to hire for it.
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Dear executives, your AI slop is showing
In an article for PRWeek, Alex Rowe, Corporate Director, argues that AI-generated LinkedIn posts are drowning out genuine insight, and that executives should post less and say only what they alone can say.
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AI can’t go mainstream without women – or an influencer trip?
In an article for The Drum, Jo Bromilow, Director of Social & Influencer, examines why an industry whose loudest voices talk of making women obsolete now relies on women, and influencer brand trips, to take AI mainstream.
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The first 'Gen Z World Cup' changes the game
In an article for PRWeek, V Varilly, Executive Strategy Director, reflects on how football personalities and a new generation of fans are reshaping the tournament.
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The Odyssey: lessons for brands and storytelling
In an article for PRWeek, Nick Beaumont, Senior Content Strategist, explores what Homer's Odyssey teaches brands about storytelling, and why the strongest stories today invite audiences to take part.
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PRWeek's Top 150 interview with Tom Malcolm
In his PRWeek Top 150 interview, Tom Malcolm, UK Group Managing Director, reflects on his second year leading MSL and argues why, in an era of AI and scale, big is beautiful.
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Hiring For GRIT
As talent shortages persist, our latest research report reveals why businesses are overlooking one of the UK’s most resilient talent pools — and what needs to change to unlock their potential.
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Revelling in the rivalry
In an article for Creative Moment, Michael Dowell, Executive Creative Director, explores the Nike vs. Adidas rivalry, and why the best creative work comes from competition.
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Employee engagement needs a reality check
In an article for PRWeek, James Cartwright, Associate Director for Employee Experience, explores how geopolitical uncertainty is reshaping employee engagement and why reassurance has become a critical leadership skill.
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