Here's what's happening
It’s an ‘advertising problem, not a PR one’ – creatives on Cannes Lions controversies
Michael Crosbie, Creative Director, spoke to PRWeek about the recent controversy surrounding this year's Cannes Lions winners - where AI-generated content, faked social clips and questionable case films have raised serious questions....
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Introducing our new Group Managing Director, Tom Malcolm
We’re so excited to welcome Tom Malcolm, who is stepping into the role of UK Group MD, overseeing both MSL and Salterbaxter.
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The green economy is booming. Now it's time for employer brands to play their part.
Vicki Shadbolt explores why attracting and retaining green talent is now business-critical, and how employer brands can rise to the challenge.
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What’s it really like to take part in the UK’s Cannes Young Lions Competition?
The Thrill and Challenge of Cannes Young Lions: A Test of PR’s Next Generation
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MSL shortlisted at PRWeek Global Awards
Delighted to see two of our purpose-driven campaigns with PUMA - Stitch + Spice and FOREVER.BETTER - receive shortlists at the PRWeek Global Awards 2025.
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Stitch + Spice shortlisted at the Brand Film Awards
Our 'Stitch + Spice' film, created in partnership with PUMA, has been shortlisted at PRWeek's Brand Film Awards 2025 in the Organisation Documentary category!
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MSL UK wins 'DE&I Initiative' at In2 SABRE Awards
Buzzing to announce that we have WON the DE&I Initiative award at the EMEA In2 SABRE Awards 2025.
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Jo Grierson ranked #8 in PRWeek UK's Consumer Power Book 2025
MSL's Managing Director UK, Jo Grierson, ranks #8 in PRWeek UK's Consumer Power Book 2025.
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MSL shortlisted at the EMEA SABRE Awards 2025
MSL is shortlisted twice at the EMEA SABRE Awards 2025, with two campaigns for PUMA being recognised in the Fashion & Beauty category.
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TikTok hullabaloo points to seismic shift in consumer social media behaviour
In an article for PRWeek UK, Jo Bromilow and co-author Nick Beaumont explore the TikTok ban that never was.
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MSL wins Highly Commended at PRWeek
MSL wins highly commended in the Large Agency of the Year at PRWeek UK Awards 2024
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MSL Hires Social Led from Golin
Publicis-owned PR agency MSL has appointed Jo Bromilow as director to oversee its social and influencer marketing team in the UK.
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Paris Olympics: Comms Stars and False Starts
Michael Dowell, executive creative director at MSL UK, casts his eye over the Paris Olympic Games’ most memorable moments so far.
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Ectopic Pregnancy Awareness Day: When PR really is ER
We often joke that ‘it’s PR, not ER’. While awareness days can sometimes be dismissed as tenuous hooks for a press release, Ectopic Pregnancy Awareness Day shows PR really can save lives.
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