ELEVATE

Boehringer Ingelheim had ambitious plans to transform their drug development process and needed to hire over 300 new medical experts to make it a reality. As part of the talent attraction strategy, the company needed its leaders to take personal responsibility for employer attractiveness and actively engage with prospective talent. The question was how to make that happen authentically and at scale.

Elevate turned senior leaders into active advocates for the business. The cohort produced a strong and consistent volume of content that drove meaningful engagement across LinkedIn, generating thousands of reactions and comments. Crucially, the programme delivered tangible recruitment outcomes, driving tracked clicks to job listings, a measurable uplift in social media applications and, ultimately, direct hires. Personal networks across the cohort grew significantly, extending Boehringer Ingelheim's reach well beyond its owned channels and creating a lasting pipeline of visibility among prospective talent. What started as a leadership activation became a scalable model for turning employee voices into one of the company's most powerful recruitment tools.