KÄRCHER
BUILDING AN ALWAYS-ON PRESS OFFICE
How do you keep a cleaning brand in the headlines when the spring clean is over?
THE CHALLENGE
Kärcher is renowned for its high-tech cleaning products, but like many in the category, the brand faces a perception challenge: consumers tend to think of cleaning as seasonal. The challenge was to maintain a consistent share of voice against competitors throughout the year, driving a steady drumbeat of earned coverage across Kärcher's four core product pillars: steam cleaners, pressure washers, window vacs and WD vacuums.
THE APPROACH
We run a proactive and reactive press office for Kärcher, keeping the brand in the conversation beyond the seasonal peaks. Day to day, we pitch Kärcher's core categories into national press, manage new product launches and secure spokesperson commentary across broadcast and print.
Seeding and gifting take this further. Our elevated seeding campaigns put Kärcher products in the hands of the creators, celebrities and media contacts who matter most, turning gifting moments into authentic advocacy across press and social. We also held an influencer and press event to celebrate Kärcher's 90th birthday, creating a shareable moment that strengthened relationships with media and creators alike.
THE IMPACT
The combination of consistent press office activity and elevated seeding programmes delivered strong results, with coverage far exceeding targets across national titles including The Telegraph, Which? and The Guardian. By treating every product placement and gifting moment as an opportunity to build long-term brand affinity rather than a one-off hit, we've helped Kärcher maintain year-round visibility and shift perceptions beyond seasonal cleaning into an always-on presence in the home and lifestyle space.
342
pieces of coverage
15
feature pieces
2
broadcast opportunities