REMARKABLE
PAPER PURE
The product was built on simplicity.
The launch had to be just as clear.
THE CHALLENGE
For the launch of Paper Pure, reMarkable was taking its product back to its purest form. A deliberately stripped-back device designed to deliver the closest possible digital experience to pen and paper.
reMarkable planned an immersive global media tour that would guide journalists through every aspect of the new product, from the CEOs vision to the technology itself. With a mix of experienced spokespeople and highly technical experts who had never faced the media before, our task was to turn deep expertise into one clear, cohesive Paper Pure story.
THE APPROACH
We designed an intensive two-day communications programme, combining group media training, one-to-one coaching and a realistic simulation of the forthcoming tour.
Rather than a one-size-fits-all approach, we tailored the programme to reMarkable’s business objectives for the launch and the needs of each spokesperson. For reMarkable’s technical experts, the focus was on translating complex hardware and software concepts into simple, audience-first stories without losing the expertise that made their perspectives credible. For more experienced spokespeople, we sharpened messaging and ensured their individual narratives connected seamlessly to the wider launch story.
We also prepared the team for the tough questions, then recreated the media tour itself, testing how the narrative built as journalists moved through the experience and strengthening the connections between each chapter.
THE IMPACT
Paper Pure launched to strong critical acclaim, securing standout global coverage, strong AI search visibility. The launch also drove year-on-year e-commerce growth, with first-week sales outperforming meMarkable’s previous device.
1.7K+
pieces of coverage globally
400
headline stories
4.2/5
average rating