SCREWFIX
NO STOPPING US
Most employer brands get announced from the top down.
We handed this one to the people already living it.
THE CHALLENGE
Screwfix already had a culture people loved — straight-talking, supportive, built on graft and teamwork. It was one of the strongest reasons colleagues joined and stayed. But externally, too many people still saw Screwfix as just tools and DIY. Then came a curveball: Screwfix announced a major new consumer platform, No Stopping You, fronted by Sir Mo Farah. The challenge was harnessing the energy of that launch to ensure 14,000+ colleagues across 900+ locations didn't feel like spectators to the next chapter, but part of it.
THE APPROACH
We created No Stopping Us — a platform built to sit alongside the consumer-facing No Stopping You, connecting customer promise with colleague power. We launched with a hero internal film in which Sir Mo Farah directly connected the two platforms: No Stopping You is for customers; No Stopping Us is the team behind it.
From there, we handed it over. Colleagues were invited to define what No Stopping Us meant in their world. No scripts. No polish. Just real moments from real teams. To kickstart momentum, we launched The Unstoppables: a pilot group of employees turned creators, capturing stories across stores, HQ and beyond. We backed it with an EVP toolkit for managers, integration across internal comms, and weekly storytelling rhythms. Externally, a paid social campaign across Meta, LinkedIn, Pinterest and Reddit pushed employee-led content to new audiences. No actors. No stock. Just Screwfix as it really is.
THE IMPACT
No Stopping Us turned a major brand evolution into a moment of genuine colleague ownership. Rather than being passengers in change, employees became the people powering it — actively creating content and bringing the EVP to life in their own way. The campaign delivered strong external reach, driving significant new traffic to the careers website, while internally, colleagues embraced the language and The Unstoppables programme built real advocacy from the shop floor up. More than a launch, it created a scalable system that continues to generate content and advocacy long after day one.
1.94M
impressions
21.8K
clicks to the careers website
242K+
video views
92.8K+
engagements